Rihanna Strips for The New Armani Underwear Ads

Rihanna Strips for The New Armani Underwear Ads

Rihanna Strips for The New Armani Underwear Ads and bared her body. Rihanna is the New Face and body of Emporio Armani Underwear and Armani Jeans for the brands’ fall campaigns replaced Megan Fox as the face of Emporio Armani Underwear and Armani Jeans. Rihanna was announced as the global new face of Emporio Armani Underwear and Armani Jeans in July.

Rihanna Strips for The New Armani Underwear Ads

Rihanna Strips for The New Armani Underwear Ads

Rihanna knows how to sell a product, The Barbados-born singer has not only triumphed in the pop music world, but also in fashion capturing the attention of many established designer brands, Armani now being one of them.

PHOTOS : Rihanna Sexy Costume and getting Raunchy on Barbados

Rihanna Strips for The New Armani Underwear Ads shot in New York by photographer Steven Klein, sees Rihanna posing seductively in a number of sultry lingerie pieces in the back of a vintage car.

Although the singer no doubt looks sexy, what is debatable is the new boyish blonde crop she is seen sporting, which makes a change from her usual long luscious locks.

”I realized that I actually like my body, I just feel sexy. For the first time, I don’t want to get rid of the curves. My body is comfortable, and it’s not unhealthy, so I’m going to rock with it.” Rihanna said.

Rihanna follows in the footsteps of former Spice Girl Victoria Beckham, who has also modelled underwear for the label along with husband David Beckham for the men’s campaign.

Click through the gallery for an exclusive Rihanna Strips for The New Armani Underwear Ads.

Rihanna Strips for The New Armani Underwear Ads